Kappler Design is a dental office interior design company based in the US, which part of a larger organization called the Kappler Group based in Germany. As a new player in the US market for dental office design, we were tasked with developing a full-stack digital marketing plan to target the high end dental market in the US. Our mission was to immerse ourselves in the dental market and layout a marketing strategy that would capture the attention of our defined audience.
Over the period of 3 month, we defined the value proposition of Kappler, identified the target audience, and designed a holistic digital marketing machine that delivered highly profitable leads to the Kappler sales team. Our deliverables were: redesigned website focused on telling the Kappler Story, SEO, creation of popular content through blogs/social media/e-books/sales support items, manage Paid Ads campaigns for Adwords and FaceBook/Instagram, chatbot creation, and 2 landing pages dedicated toward ad clicks.
Project
Digital Marketing Services
Client
Kappler Design
What We Did
Web Design, Landing Page Design, Social Media Management, Google and FaceBook Ads, Chatbot Development, Content Creation, End to End Sales Solutions
Link
Clear Value Proposition and Copy focused on Users
Choice of Button Color that Converted Highest in AB testing
Integration of Chatbot to Improve Lead Conversions
Color & Material
Many of Kappler Designs are contrasted with white, so we decided to keep a classic look with white and black and then use a strong plum red to contrast the call out buttons.
Plum
#e15e7b
Black
#000000
White
#ffffff
