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Copywriting Planning Form
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Name
*
First
Last
What is the name of your organization or business?
*
Where are you located?
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Which industry does your business operate in?
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Where can we find your website if you have one?
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What is your average annual revenue?
*
Less than $250,000
$250,000-$1M
$1M-$5M
$5M-$50M
$50M+
What is your ideal date to have your project launched?
*
MM/DD/YYYY
What kind of services/products do you provide?
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Who is your main consumer?
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What motivates your customer to purchase your product/services?
*
What fears or reservations may your customer have before deciding to purchase?
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How do you address these fears?
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What does your sales process look like? Please describe the whole cycle.
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i.e. How you get leads, how you treat a lead once received, how you turn a lead into a sale, and what happens after a customer decides to buy?
What is your target customers' gender?
*
All male
Mostly male
A mix of male and female
Mostly female
All female
Undefined
How old are your target customers?
*
17 or younger
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 to 84
85 or older
Undefined
What is your target markets average yearly income?
*
Between $30k-$50k/year
Between $50k-$100k/year
Between $100k-$200k/year
Greater than $200k/year
Don't know or N/A
What are the top 3 keywords your customers use to search for your organization or business?
*
What else can you tell us about your customers?
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Who is your main competitor? What do they excel at? What do they struggle with?
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Include a link to their website.
What topics or phrases would you prefer to avoid? Are there any absolute “no’s” when it comes to writing? For example, no use of acronyms, etc.
*
Can you send examples of content in the style you like? These could be links to websites
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Can you please send over any resources/documents so that we can get familiar with your product or brand?
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What’s your intent with your copy? To educate; to entertain (make me someone laugh); to inspire good feelings, to drive them to action, etc
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If you had to choose between these two, would you want—longer, more informative writing or more succinct and to the point?
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Longer and More Informative Writing
More Succinct and To The Point
What point of view do you prefer us to take?
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Can you provide 5 descriptive words to describe your company or product?
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If your project will require an “about” or “company” page, please list the important points (when you were founded, the idea behind the business, your goal, etc). We will ask for more for this later on but as a jumping off point
*
Is your ideal customer already knowledgeable about your product/business or will reading this copy be their first interaction? Or, in other words, do we need to stick to basic explanations or can we use terminology/jargon that is already understood within your industry?
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Has your company been featured in any press releases or digital publications? Are there any write-ups about your company already in existence on the internet? If so, will you please send the link(s).
*
Can you please send links to your social media if you maintain any?
What process do you plan for revisions? How hands-on do you want to be? Reviewing copy at every stage?
*
Comment
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