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Digital Marketing Planning Form
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Name
*
First
Last
What is the name of your organization or business?
*
Where are you located?
*
Which industry does your business operate in?
*
Which services are you most interested in?
*
Branding & Graphic Design
Content Creation (Web copy, blogs, etc.)
Digital Marketing Services (SEO, PPC, etc.)
Full Stack Marketing
Social Media Management
Website Design
Other
Where can we find your website if you have one?
*
What is your average annual revenue?
*
Less than $250,000
$250,000-$1M
$1M-$5M
$5M-$50M
$50M+
What is your ideal date to have your project launched?
*
MM/DD/YYYY
What kind of services/products do you provide?
*
Who is your main consumer?
*
What motivates your customer to purchase your product/services?
*
What fears or reservations may your customer have before deciding to purchase?
*
How do you address these fears?
*
What does your sales process look like? Please describe the whole cycle.
*
i.e. How you get leads, how you treat a lead once received, how you turn a lead into a sale, and what happens after a customer decides to buy?
What is your target customers' gender?
*
All male
Mostly male
A mix of male and female
Mostly female
All female
Undefined
How old are your target customers?
*
17 or younger
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 to 84
85 or older
Undefined
What is your target markets average yearly income?
*
Between $30k-$50k/year
Between $50k-$100k/year
Between $100k-$200k/year
Greater than $200k/year
Don't know or N/A
What are the top 3 keywords your customers use to search for your organization or business?
*
What else can you tell us about your customers?
*
Who is your main competitor? What do they excel at? What do they struggle with?
*
Include a link to their website.
What image do you want to portray?
*
Sincere (Down-to-earth, honest, wholesome, cheerful)
Exciting (Daring, spirited, contemporary, imaginative)
Competent (Reliable, intelligent, successful)
Sophisticated (Classy, glamorous, charming, smooth)
Rugged (Masculine, outdoorsy, tough)
Other
Which of these colors do you feel best represents your brand?
*
Classic
Berries
Orchids
Peaks
Refreshing
Sophisticated
Summer Vacation
Vintage
Winter Barn
Retro
Earthy
Flowers
If you had to choose one of these fonts for your brand, which would you choose?
*
Classic
Serif
Rounded
Modern
What is your budget for this project?
*
If not applicable, type N/A
How do you measure success for your organization?
*
i.e. Key Performance Indicators
What are your measurable goals for success?
*
How will you be judging our success?
*
What is the best email address to contact you?
*
What is the best phone number to contact you?
*
Please include your area code
How did you hear about us?
*
Word of Mouth
Google Search
Social Media
Ads
Other
Do you have any extra information, comments or requests you'd like for us to consider?
*
Message
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