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Digital Marketing Planning Form
What is the name of your organization or business?
Where are you located?
Which industry does your business operate in?
Which services are you most interested in?
Branding & Graphic Design
Digital Marketing Services (SEO, PPC, etc.)
Social Media Management
Content Creation (Web copy, blog posts, etc.)
Where can we find your website if you have one?
What is your average annual revenue?
Less than $250,000
What is your ideal date to have your project launched?
What kind of services/products do you provide?
Who is your main consumer?
What motivates your customer to purchase your product/services?
What fears or reservations may your customer have before deciding to purchase?
How do you address these fears?
What does your sales process look like? Please describe the whole cycle.
i.e. How you get leads, how you treat a lead once received, how you turn a lead into a sale, and what happens after a customer decides to buy?
What is your target customers' gender?
A mix of male and female
How old are your target customers?
17 or younger
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 to 84
85 or older
What is your target markets average yearly income?
Less than $300k/year
Greater than $200k/year
Don't know or N/A
What are the top 3 keywords your customers use to search for your organization or business?
What else can you tell us about your customers?
Who is your main competitor? What do they excel at? What do they struggle with?
Include a link to their website.
What image do you want to portray?
Sincere (Down-to-earth, honest, wholesome, cheerful)
Exciting (Daring, spirited, contemporary, imaginative)
Competent (Reliable, intelligent, successful)
Sophisticated (Classy, glamorous, charming, smooth)
Rugged (Masculine, outdoorsy, tough)
Which of these colors do you feel best represents your brand?
If you had to choose one of these fonts for your brand, which would you choose?
What is your budget for this project?
If not applicable, type N/A
How do you measure success for your organization?
i.e. Key Performance Indicators
What are your measurable goals for success?
How will you be judging our success?
What is the best email address to contact you?
What is the best phone number to contact you?
Please include your area code
How did you hear about us?
Word of Mouth
Do you have any extra information, comments or requests you'd like for us to consider?
Bringing Digital Back to Life
© 2021 Lazarus Design Team.